Audio awareness

Have you ever noticed how music can tell a story without ever saying a word?  The scary music starts in the movie and you are instantly on edge and ready for the bad guy to jump out.  You can almost predict the path of the story based on the music that is being played.  As I was researching various music files for several video projects I'm working on I starting thinking about this aspect of music and sound.  Listing to short demo files for audio I was able to envision a project that it would be applicable for.  The right music can bring your project together...or be such a distraction it completely tears your project apart.  Since music can convey a message or feeling we as designers need to make sure that the music we choose for our projects conveys the same message and feeling that the actual project intends to, otherwise the disconnect creates disaster.