To Market, yes but how?

So you've spent time and energy creating your eLearning program and presentations and you've published them to your company website. Now you've got to get your audience to participate and utilize them. The question that you have to answer now is how do you get the word out? What is the best way to make sure that your employees and audience know that they are out there and available for them to use?

I'm asking you for your ideas, what has worked for you and what hasn't. Please leave your opinions, thoughts and ideas.